Data Source: Motivate International Inc. offered the dataset under this license. Public data is available here. I used 12-month data from December 2020 to November 2021. The 12 CSV files are a little more than 1 GB, quite a large dataset.
Summary: The client is a company called ‘Cyclistic’ (pseudonym) which offers a bike-share program in Chicago. Our job is to show how their annual members and casual riders use Cyclistic bikes differently, thus suggesting potential marketing strategies aiming at converting casual riders into annual members.
Presentation Slides (in PDF)
